EFFECT OF COVID-19 ON SPORTS: A REVIEW
Keywords:
COVID-19, CSR, Sports Budget and Sports IndustryAbstract
The purpose of the review is to find the effect of COVID-19 on sports in terms of Olympics, Sports training and Sports market/industry. As we know sports have massive gathering which is very dangerous for the human being as COVID-19 spread worldwide very fast. First time COVID-19 cases emerged in December 2019 from Wuhan (China) to worldwide which damages the Human Life and world economy and most of the sector including Sports. In this phase government needs to revive the training development programme as Olympic Games has been postponed, in this situation the performance of the player is affected and coaches and sports professional start working on it. Due to financial crises, ministry of finance reduced the sports budget 8.16% in comparison of last year, which will affect the various verticals of sports, this time policy maker need to decide the priority on Health Sector. In the sector of sports more financial support comes from the CSR. At this time, while most of the sector facing the financial crisis many sports bodies had to shift focus on public health and find inventive approaches to engage with their athlete and other beneficiaries in the short, medium and long term programmes. In this situation all the sports will hamper but unrecognised sports bodies will hamper more as CSR funding is affected. But some sectors grow fast during/after Covid-19 like Health care cum Medical Sector, Education technology, Online Media/Entertainment, E-Commerce & delivery based services, pharmaceuticals, Life Sciences & Labs/Pathology few other sector also. CSR can carry to Sports Sector as Promoter for maintain the level of sports and up gradation and government also need to revise the policy for sustainable development of sports.
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