STATUS OF PRINT MEDIA COVERAGE OF MEGA CRICKET EVENTS
Keywords:
Telecast Coverage, Media Mileage, Sponsorship and Merchandising.Abstract
Media is considered one of the most important pillar of Indian democracy. Today, media is not only restricted in providing news, but it also plays a crucial role in building opinions by providing views. Media is an instrumental in bringing social and political changes in our
society. It is essential in creating public interest and to satisfy that by providing information of the various sport events through direct telecast and through the literature and photo in the daily newspaper. The latest module of sports entertainment the IPL T20 in India has entered to its fifth edison. It is very essential to the media provider to know the print media coverage in the newspaper and fix the different promotional strategy considering business and merchandising. In the present study, the researcher made an attempt to study the overview of the coverage of print media in West Bengal which will also reflect the demand of the readers for the sports news in Bengali in ‘the Anandabazar Patrika’ and one English in ‘the Telegraph’. The row and column wise areas of coverage of Cricket in the Anandabazar Patrika and the Telegraph during the period of T20 Cricket championship from 4th April to 27th May, 2012 were measured by using a simple scale and these areas were then added to fulfill the purpose of the study. The total area of coverage in The Telegraph, during IPL T-20, 2012, revealed that the coverage (13.89 m2 ) was greater than the coverage (7.38 m2 ) in the Anandabazar Patrica. In case of photo also the coverage of the Telegraph (3.17 m2 ) was greater than the coverage in the Anandabazar Patrica (2.04 m2 ). Considering the T20 cricket it was found that in case of Literature the coverage of the Telegraph (10.72 m2 ) was greater than the Anandabazar Patrica (5.34 m2 ). The coverage of the Telegraph considering the match review, match preview and Controversy were much greater than the coverage of the Anandabazar Patrica. But in case of coverage of celebrity
Metrics
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