Roy, Hindol. “EFFECT OF GREEN MARKETING ON CONSUMER BEHAVIOUR – A STUDY WITH PARTICULAR REFERENCE TO WEST BENGAL (INDIA)”. International Journal of Behavioral Social and Movement Sciences Established in March 2014 | Published Quarterly (March, June, September, December) 2, no. 1 (March 31, 2013): 44–55. Accessed July 29, 2025. https://ijobsms.org/index.php/ijobsms/article/view/86.