GUPT, SUDHANSHU. “CO-BRANDING: A PERSPECTIVE TOOL TO REDEFINE THE IMAGE OF HOSPITALITY SECTOR OF JAMMU AND KASHMIR”. International Journal of Behavioral Social and Movement Sciences 4, no. 4 (December 31, 2015): 26–31. Accessed October 18, 2024. https://ijobsms.org/index.php/ijobsms/article/view/299.