GUPT, S. CO-BRANDING: A PERSPECTIVE TOOL TO REDEFINE THE IMAGE OF HOSPITALITY SECTOR OF JAMMU AND KASHMIR. International Journal of Behavioral Social and Movement Sciences Established in March 2014 | Published Quarterly (March, June, September, December), [S. l.], v. 4, n. 4, p. 26–31, 2015. Disponível em: https://ijobsms.org/index.php/ijobsms/article/view/299. Acesso em: 24 aug. 2025.