GUPT, S. CO-BRANDING: A PERSPECTIVE TOOL TO REDEFINE THE IMAGE OF HOSPITALITY SECTOR OF JAMMU AND KASHMIR. International Journal of Behavioral Social and Movement Sciences, [S. l.], v. 4, n. 4, p. 26–31, 2015. Disponível em: https://ijobsms.org/index.php/ijobsms/article/view/299. Acesso em: 18 oct. 2024.