SAMUEL, E. S. INVENTING HUMOUR ADVERTISING AS A COMPETITIVE PARADIGM IN THE NIGERIAN GSM INDUSTRY. International Journal of Behavioral Social and Movement Sciences Established in March 2014 | Published Quarterly (March, June, September, December), [S. l.], v. 3, n. 04, p. 64–70, 2014. Disponível em: https://ijobsms.org/index.php/ijobsms/article/view/244. Acesso em: 12 feb. 2026.